Put AI to work in your business
Training, content and automation that let a small team do more.
- AI training for owners and staff
- AI-assisted content, video and voiceover
- Custom automations and tools
- Lead capture and follow-up
Marketing & AI strategy · Carmel, Indiana
Marketing proven in crypto. AI that helps your business scale.
Lean, viral marketing behind Web3 ventures that reached $1B+ and $250M+. Now we bring that playbook and a full AI toolkit to startups and small businesses ready to grow.
Worked withCoinbase Ventures-backed protocols/DeFi apps/AI-augmented blockchain projects
AI toolkitClaude/Claude Code/ChatGPT/ElevenLabs/Claude Motion
What we do
Two practices. One playbook.
Earn attention, build community, and put systems behind it.
Guerrilla marketing for crypto
Lean, viral, community-first growth for the most crowded attention market online.
- Viral short-form and meme campaigns
- Community growth on X, Telegram and Discord
- Livestreams, Spaces and live shows
- Education for retail and institutions
Selected work
What's possible
Consumer crypto brandMarket cap
$1B+
Community-led guerrilla growth
Viral media, memes and daily live programming that turned hype into loyalty.
- 1M+ views
- X
- Telegram
- Discord
DeFi protocolMarket cap
$250M+
Global go-to-market
Led marketing across the US and Europe, onboarding institutional and retail users.
- US + Europe
- Institutional
- Retail
Client names are confidential. Full details and references on request.
Read the case studies →
AI toolkit
The right AI for every job.
We use these every day, then train your team on the ones that fit.
Claude
Strategy, research and copy
Claude Code
Custom tools and automations
ChatGPT
Content and everyday assistance
ChatGPT Atlas
Agentic research and browsing
ElevenLabs
Voiceovers and multilingual audio
Claude Motion
Animated explainers and video
Plus specialized tools for design, scheduling and CRM as needed.
Washington, D.C.
An industry voice on Capitol Hill.
We meet with US senators and congressmen to advocate for the digital asset industry. Clients get a clearer view of where regulation is heading.
Fair rules that stop bad actors without stifling innovation.
How we work
Creative and systematic. We do both.
AI speeds up the work. Strategy gives it direction.
Discovery call
We learn your business, goals and audience.
Strategy & roadmap
A clear, jargon-free plan for content, campaigns and AI.
Execution & scale
We build, launch and optimize, with plain-English reporting.
Who we work with
Based in Carmel. Working everywhere.
From a restaurant on Main Street to a DeFi protocol in Singapore, the job is the same: clarify the story, grow the audience, and build systems that scale.
- Home base
- Carmel, Indiana39.98° N, 86.12° W
- Client reach
- North America, Europe, Asia
- We work with
- Local businesses, startups, Web3 teams, global brands
Get in touch
Ready to build something that scales?
A 30-minute call with Alex to talk through what you're working on and whether we're a fit.
Services
Two practices. One philosophy: build things that actually work.
Practical AI for startups and small businesses. Guerrilla growth for Web3 and fintech.
For startups & small businesses
AI for Small Business
We find the hours worth saving, then set your team up to use AI with confidence.
Built for
Restaurants, clinics, med spas, contractors and professional practices that want more output without more headcount.
AI training
Hands-on sessions for owners and staff, built on your real work.
Content & media
Posts, emails and campaigns, plus ElevenLabs voiceovers and Claude Motion video.
Automation & custom tools
Claude Code builds that handle intake, scheduling, follow-ups and reporting.
Lead generation & CRM
Pipelines that capture and follow up with leads automatically.
ToolkitClaudeClaude CodeChatGPTChatGPT AtlasElevenLabsClaude Motion
For Web3 & fintech
Crypto & Web3 Growth
Lean, viral, community-first marketing from a team that's worked with Coinbase Ventures-backed protocols and $1B+ brands.
Built for
Protocols, token communities and consumer crypto brands that need a team fluent in the culture.
Viral & meme campaigns
Short-form video and memes built to spread.
Community & live programming
Shows, Spaces and livestreams that turn attention into loyalty.
Education & go-to-market
Explainers and thought leadership for retail and institutional audiences.
Investor & stakeholder comms
Clear, consistent updates as the project grows.
Across both practices
Strategy and advisory
Brand & marketing strategy
Positioning, messaging and go-to-market plans that give you a reason to win.
Consulting & advisory
Marketing audits and regulatory briefings, informed by our work in Washington.
How we engage
Embedded partner, project collaborator or fractional strategy lead. Whatever fits your stage.
Discovery & audit
A scoped review with clear next steps.
Projects
Campaigns, content sprints, AI builds or team trainings.
Ongoing partnership
A steady operator in your corner, on retainer.
Our work
Proven where attention is hardest to win.
Lean, viral marketing for Coinbase Ventures-backed protocols, DeFi apps and consumer crypto brands.
$1B+Consumer crypto market cap
$250M+DeFi protocol market cap
50M+Online reach from viral narratives
6 yrsIn the digital asset industry
Client names are confidential. Details, work samples and references on request.
Request details →
Case study · Consumer crypto
Community-led guerrilla growth
Turned short-term hype around a consumer crypto brand into a recognizable, internet-native community.
Viral media
Short-form video, campaigns and social assets with 1M+ views.
Live programming
Recurring shows, Spaces and livestreams that kept the audience engaged.
Community growth
Active communities across Telegram, X and Discord.
Creative direction
Meme-driven campaigns and a consistent online identity.
Outcome
Helped the project grow past a $1B market cap as one of the most visible community-driven brands of its cycle.
Case study · DeFi
Global go-to-market for a DeFi risk exchange
Led marketing for a peer-to-peer risk exchange expanding across the US and Europe.
Dual-region teams
Led US and European marketing with one consistent brand.
Education content AI-assisted
Explainers, thought leadership and video, produced with Claude and ChatGPT and edited by our team.
Institutional & retail onboarding
Campaigns that lowered barriers to entry and built trust.
Investor relations
Organized stakeholder and VC correspondence.
Outcome
Became a trusted DeFi gateway for institutions and retail, reaching a $250M+ market cap.
AI practice
AI enablement for startups and small businesses
For two years we've helped startups and small businesses learn AI and build it into their daily work.
Training
Hands-on, on real work
Sessions for owners and staff on the tools that fit.
Workflows
Systems that stick
Prompts, templates, automations and custom tools.
Production
Extra hands
Content, voiceovers and motion graphics made by our team.
Industry & policy
An industry voice in Washington
We advocate for fair regulation that stops bad actors without stifling innovation.
Capitol Hill
Direct advocacy
Meetings with US senators and congressmen on crypto and blockchain policy.
Ecosystem
Chamber of Digital Commerce
Connected to the industry conversations shaping digital assets.
Industry
Events & conferences
Active in blockchain events to stay ahead of the market.
Want the full story?
Let's walk through the details.
Work samples and references available on a call.
About
Strategists and creators who use AI to do our best work.
Digital Paradigm is a founder-led marketing and strategy consultancy in Carmel, Indiana, founded in 2022.
We combine viral content, creative strategy and AI-powered systems to help brands grow faster and operate smarter, from Web3 protocols to local businesses.
Alex
Founder & Principal Consultant
Marketing and growth leader across Web3, fintech and creative strategy. Championed lean marketing for $1B+ and $250M+ Web3 ventures, created viral narratives with 50M+ online reach, and advocates for the industry on Capitol Hill.
- Founded
- 2022
- Home base
- Carmel, IndianaRemote-first
- Industry
- 6 years in digital assets
- AI
- 2 years helping startups
- Clients
- North America, Europe, Asia
- Focus
- Web3 · Fintech · AI
Principles
What we value
Grounded over hype
We say what we've done and what we can deliver. No inflated claims.
Internet-native fluency
We know how attention, narrative and community work online.
Practical AI
AI where it earns its place. If a workflow works, we leave it alone.
Embedded partnership
You get an operator on your team, not a presentation.
Get in touch
Ready to build something that scales?
A 30-minute call with Alex to talk through what you're working on and whether we're a fit.
Book a call
Let's talk about what you're building.
Book a 30-minute discovery call with Alex. We'll talk through what you're working on, where you're stuck, and whether we're a fit.
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